ClearPath Regenerative Brand Guide

Brand Essence

A premium medical-growth brand with clear rules and high trust.

ClearPath should never feel like a generic lead agency. It should feel like a selective clinic network built for regenerative medicine operators who value qualified demand, locality exclusivity, and transparent economics.

Positioning

Pre-qualified, cash-pay-aware stem cell patients placed directly onto clinic calendars.

Personality

Calm, expert, direct, selective, and performance accountable.

Brand Feeling

Relief from lead chasing, confidence in patient quality, and urgency around market exclusivity.

Logo & Name

Use the ClearPath Regenerative name with quiet confidence.

The preferred brand name is ClearPath Regenerative. Use ClearPath when space is limited or the full name has already been introduced. The wordmark style uses Lora Bold to preserve the high-trust, clinical editorial tone.

Icon-Only Logo (Favicons / Small Headers)

Used for small square contexts and compact lockups.

Icon-Only Logo (Dark Context)

Ensures strong contrast in dark backgrounds.

Full Lockup Logo (With Title & Subtitle)

Primary standalone asset for broad use cases.

Full Lockup Logo (Dark Context)

Allows clear visual hierarchy on solid background panels.

Preferred

ClearPath Regenerative™

Short Form

ClearPath

Descriptor

The ClearPath Regenerative Network

Do

Maintain clear space around the mark equal to the height of the "C".

Use the icon-only mark for favicons, app icons, and compact headers.

Use the full lockup wherever there's room — it's the primary asset.

Place the logo on approved light, dark, or teal backgrounds only.

Don't

Don't stretch, skew, or alter the logo's proportions.

Don't recolor the mark outside the approved palette.

Don't add drop shadows, outlines, or other effects.

Don't recreate or retype the wordmark manually.

Color System

Muted clinical teal, warm off-white, and restrained urgency red.

The palette is intentionally soft and medical, not neon or tech-heavy. Teal carries trust and ownership. Red is reserved for scarcity, competitive contrast, or urgent labels.

Primary Teal

#4A7C7C

Teal Dark

#365B5B

Hover/active states, secondary text on teal.

Teal Deep

#263F3F

Dark panels, reversed logo backgrounds, footer.

Urgency Red

#C0504D

Scarcity labels and competitive contrast only — never decorative.

Off White

#F8FAF8

Primary page background, warmer than pure white.

Border Gray

#EEF0EE

Card borders, dividers, subtle separation.

Muted Copy

#6B7A6B

Secondary body copy, labels, captions.

Deep Ink

#1A2A1A

Primary headline and body text color.

Typography

Lora gives the brand authority. Inter keeps it operational.

Use Lora for the brand name, page headlines, section titles, and testimonials. Use Inter for navigation, body copy, badges, CTAs, cards, forms, and data points.

Primary Display Typeface

Lora Bold

Elegant, editorial, trusted. Best for ClearPath wordmarks and high-value claims.

Primary Interface Typeface

Inter

Clean, modern, readable. Best for conversion pages, UI components, forms, and supporting copy.

Hero H1 / Lora 700

Pre-qualified stem cell patients, placed on your calendar.

Section H2 / Lora 700

How ClearPath Regenerative builds clinic demand.

Body / Inter 400-600

Patients are qualified, confirmed cash-pay aware, and placed directly onto your consult calendar.

Fine Print / Inter Italic

Pre-qualified · Cash-pay aware · Flat fee per patient placed

Font Pairing Reference

Lora Brand name, hero headlines, section titles, testimonials Aa

Inter Body copy, navigation, forms, CTAs, badges, data points Aa

UI Components

Rounded, calm, and conversion focused.

ClearPath components should feel soft but decisive. Use rounded cards, subtle borders, restrained shadows, compact trust badges, and high-contrast CTAs.

Buttons & Badges

Apply to Join Learn More Pre-Qualified Patients

Trust Quote

"ClearPath delivered pre-qualified, cash-pay-aware patients directly to our calendar."

Information Cards

Use light gray or white cards with 16-22px radius, 1px borders, and low-opacity shadows.

Exclusivity Panels

Use deep teal panels for locality exclusivity, final CTAs, and premium network positioning.

Messaging

Say exactly what clinics care about.

The voice is direct and concrete. Lead with patient quality, calendar placement, flat fee economics, exclusivity, and the fact that ClearPath handles the operational burden.

Core Line Pre-qualified stem cell patients, placed on your calendar.

Offer Line No ad spend. No retainer. Flat fee per patient.

Network Line Join the ClearPath Regenerative Network.

Scarcity Line Your market closes when a competitor joins.

Proof Line Pre-qualified · Cash-pay aware · Full locality exclusivity

Tone of Voice

Confident with clinics. Careful with patients.

ClearPath speaks two ways: direct and numbers-first with clinic operators, and calm, compliant language on any page or ad a patient ultimately sees.

Approved

"Pre-qualified, cash-pay-aware patients placed on your calendar."

"Some patients explore regenerative options when other treatments haven't worked."

pre-qualified flat fee locality exclusivity may support

Prohibited

"Cures chronic joint pain."

"Guaranteed results, every patient."

cures guaranteed eliminates reverses

Imagery & Visual Style

Clinical warmth, not stock-photo wellness.

Every asset should feel like a premium, selective network — never a generic lead-gen ad or a pharma brochure.

Photography — Use

Warm, natural light. Real patients aged 50–70 and real clinic environments. Genuine, unposed moments.

Icons & Graphics

Simple, restrained line icons in teal. No filled cartoon icons, no gradient blobs or busy illustration.

Photography — Avoid

No stethoscopes or lab coats on stark white. No before-and-after framing. No stock "pain face" imagery.

Usage Rules

Keep the identity focused, clinical, and selective.

Do

Use teal as the primary action and ownership color.

Use Lora for ClearPath, hero headlines, and testimonial moments.

Use plain, accountable claims: qualified patients, cash-pay aware, flat fee.

Keep layouts spacious, card-based, and easy to scan on mobile.

Don't

Do not make the brand feel like a generic marketing agency.

Do not overuse red; reserve it for urgency and contrast.

Do not use loud gradients, neon colors, or playful typefaces.

Do not bury the economics or make the offer sound complicated.

Compliance & Legal

Non-negotiable rules for every patient-facing asset.

ClearPath sells to clinics, but its landing pages and ads reach patients directly. All patient-facing copy must comply with FDA, FTC, and Meta advertising policy — no exceptions.

FDA — Regenerative Medicine

Never claim to diagnose, cure, treat, or prevent disease
Use structure/function language only
Reframe: "patients explore" not "treats"

FTC — Testimonials

Testimonials must reflect genuine experience
Focus on process and care, not outcomes
"Individual results vary" alone is not sufficient

Meta Advertising

No before-and-after framing or implication
No outcome guarantees
No direct callouts: "Are you suffering from…"

"Individual results vary. ClearPath Regenerative connects patients with licensed medical providers for evaluation purposes only. This is not a guarantee of treatment outcomes."

"ClearPath Regenerative connects patients with independently operated regenerative medicine clinics. We do not provide medical advice, diagnosis, or treatment. Regenerative medicine treatments have not been evaluated or approved by the Food and Drug Administration for the treatment of any specific disease or condition. Individual candidacy is determined by physician evaluation only. Results vary by individual. Patient experiences referenced in this email reflect individual cases and should not be interpreted as a guarantee or prediction of results for any other person. You are receiving this email because you submitted a request via clearpathregen.com."

GHL Variables

Merge variables for GHL-distributed copy.

Any marketing or nurture copy created for distribution through GHL — emails, SMS, sequences — should use the GHL variables from this list. Don't introduce a new token or borrow one from another partner or strategy; only reuse tokens that already appear in the sequence you're editing.

Contact

{{contact.first_name}} — lead's first name, used across all 5 sequences
{{contact.meeting_link}} — booked meeting/video-call link (Post-Booking)

Assigned Staff

{{user.first_name}} — closer/setter first name for sign-off (No-Show, Post-Booking, Post-Closer Drop-Off)

Appointment

{{appointment.start_time}} — date & time of booked consultation
{{appointment.meeting_location}} — consultation location / video link
{{appointment.timezone}} — timezone label
{{appointment.reschedule_link}} — reschedule link

Custom Values

{{custom_values.closer_call_booking_link}} — primary CTA booking link (21 uses)
{{custom_values.ghl_number}} — GHL forwarding/SMS number
{{custom_values.patient_guide_link}} — patient guide resource link

Staff name is standardized to {{user.first_name}} — never {{user.name}}. Every custom_values.* and user.* token must be configured at the GHL location/user level, or it renders blank at send time.

Video Library

Patient education video series.

Twelve short videos patients may encounter across nurture sequences and landing pages. All hosted on YouTube — link out to the source rather than re-hosting.

▶

01 Why What You've Tried Before Was Designed To Manage, Not Address The Source

▶

02 The Difference Between Masking Pain And Addressing It

▶

03 Why Pain Management Has Fundamentally Changed

▶

04 Why Your Regular Doctor Probably Hasn't Mentioned This Yet

▶

05 Why Pain Usually Gets Worse Over Time

▶

06 Why This Isn't Covered By Insurance (And What That Actually Means)

▶

07 Who This Treatment Helps Most — And Who It Doesn't

▶

08 What Are the Risks — And Are They Worth It?

▶

09 What This Treatment Actually Does Inside Your Body

▶

10 Why Most Patients Wait Too Long Before Seeking Treatment

▶

11 When Patients Usually Start Noticing Improvement

▶

12 Full Patient Overview

Email Template Style

Building on-brand GHL emails that actually render.

Email HTML is not web HTML. Outlook and many clients strip <style>, ignore web fonts, and don't support flexbox, grid, or CSS variables. Every ClearPath email is built table-based, 600px wide, with inline styles — follow these rules so new emails match the existing sequences.

Email-Safe Typography

Render fonts are Arial (sans) and Georgia (serif) — the reliable fallbacks for Inter & Lora. Load Inter/Lora via Google Fonts as a progressive enhancement only; never rely on them.

Structure

Table-based layout, single 600px-max-width container, all styling inline. One <style> block only for font/MSO overrides. No external CSS or JavaScript.

Color

Same palette as the brand — teal #4A7C7C CTAs, ink #1A2A1A text, off-white #F8FAF8 canvas. Gold #E0B050 is used only for review stars.

Font override block (goes in <head>)

Forces the email-safe stack across clients. Pair with the Google Fonts <link> for Inter/Lora as enhancement.

<style type="text/css">
  body, table, td, div, p, a { font-family: Arial, sans-serif !important; }
  .font-serif-mso { font-family: Georgia, serif !important; }
</style>

Bulletproof CTA button

A padded anchor inside a table cell — not a CSS .btn class. Teal background, white bold Arial.

<table role="presentation" cellpadding="0"
       cellspacing="0" border="0">
 <tr><td style="border-radius:10px;
        background-color:#4A7C7C;">
  <a href="{{custom_values.closer_call_booking_link}}"
     target="_blank" style="display:inline-block;
     padding:14px 28px; font-family:Arial,sans-serif;
     font-size:16px; font-weight:bold; color:#ffffff;
     text-decoration:none;">
     Book your consultation &rarr;
  </a>
 </td></tr>
</table>

Video block (linked thumbnail)

Email can't embed players. Link a YouTube hqdefault.jpg thumbnail on a dark panel, with descriptive alt.

<a href="https://www.youtube.com/watch?v=VIDEO_ID"
   target="_blank" style="display:block;
   background-color:#1A2A1A; text-align:center;">
  <img src="https://img.youtube.com/vi/VIDEO_ID/hqdefault.jpg"
   alt="Watch Video: TITLE" width="480"
   style="width:100%; max-width:480px; height:auto;
   display:block; border:0;" />
</a>

Email conventions

Header — logo image + "ClearPath Regenerative" wordmark and the tagline "Find the right Path forward." at the top of the 600px container.
Greeting — open with Hi {{contact.first_name}},
Sign-off — close with "Warm regards, The ClearPath Team" (or {{user.first_name}} for closer/setter-sent emails).
Preheader — include hidden preview text near the top of <body> (many current emails omit this — always add it).
Footer — always end with the approved compliance disclaimer (see Compliance & Legal).
Images — always set alt text and a width attribute; keep everything on approved backgrounds.

Complete sample email

A minimal, on-brand ClearPath email that puts every rule together — email-safe fonts, 600px table, preheader, header lockup, greeting, video block, bulletproof CTA, sign-off, and the compliance footer. Swap VIDEO_ID and the copy per email.

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="utf-8" />
  <meta name="viewport" content="width=device-width, initial-scale=1" />
  <title>Good to speak with you, {{contact.first_name}}</title>
  <link rel="preconnect" href="https://fonts.googleapis.com">
  <link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;600;700&family=Lora:wght@600;700&display=swap" rel="stylesheet">
  <style type="text/css">
    body, table, td, div, p, a { font-family: Arial, sans-serif !important; }
    .font-serif-mso { font-family: Georgia, serif !important; }
  </style>
</head>
<body style="margin:0; padding:0; background-color:#F8FAF8;">
  <!-- Preheader: hidden preview text -->
  <div style="display:none; max-height:0; overflow:hidden; opacity:0;">A quick next step before your consultation.</div>

  <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#F8FAF8;">
    <tr>
      <td align="center" style="padding:24px 12px;">

        <!-- 600px container -->
        <table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0" style="width:600px; max-width:600px; background-color:#ffffff; border:1px solid #EEF0EE; border-radius:16px; overflow:hidden;">

          <!-- Header / logo lockup -->
          <tr>
            <td style="padding:24px 32px; border-bottom:1px solid #EEF0EE;">
              <img src="https://assets.cdn.filesafe.space/EPBgKBJiZvxaZTCtCcIN/media/69fef6f8054a6c3d904ea491.png" alt="ClearPath Regenerative" width="40" style="width:40px; height:auto; display:inline-block; vertical-align:middle; border:0;" />
              <span class="font-serif-mso" style="font-family:Georgia,serif; font-size:18px; font-weight:bold; color:#4A7C7C; vertical-align:middle; margin-left:10px;">ClearPath Regenerative</span>
            </td>
          </tr>

          <!-- Body -->
          <tr>
            <td style="padding:28px 32px; color:#1A2A1A; font-size:16px; line-height:1.6;">
              <p style="margin:0 0 16px;">Hi {{contact.first_name}},</p>
              <p style="margin:0 0 16px; color:#333d33;">Thanks for reaching out — we've received your request. Before your call, here's a short video that answers the questions most people have at this stage.</p>

              <!-- Video block: linked YouTube thumbnail -->
              <a href="https://www.youtube.com/watch?v=VIDEO_ID" target="_blank" style="display:block; background-color:#1A2A1A; text-align:center; border-radius:10px; overflow:hidden; margin:0 0 24px;">
                <img src="https://img.youtube.com/vi/VIDEO_ID/hqdefault.jpg" alt="Watch Video: Who This Treatment Helps Most" width="536" style="width:100%; max-width:536px; height:auto; display:block; border:0;" />
              </a>

              <!-- Bulletproof CTA button -->
              <table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center">
                <tr>
                  <td style="border-radius:10px; background-color:#4A7C7C;">
                    <a href="{{custom_values.closer_call_booking_link}}" target="_blank" style="display:inline-block; padding:14px 28px; font-family:Arial,sans-serif; font-size:16px; font-weight:bold; color:#ffffff; text-decoration:none;">Book your consultation →</a>
                  </td>
                </tr>
              </table>

              <p style="margin:24px 0 0; color:#1A2A1A;">Warm regards,<br />The ClearPath Team</p>
            </td>
          </tr>

          <!-- Footer: compliance disclaimer -->
          <tr>
            <td style="padding:20px 32px; background-color:#F8FAF8; border-top:1px solid #EEF0EE; color:#6B7A6B; font-size:12px; line-height:1.5;">
              <p style="margin:0;">ClearPath Regenerative connects patients with independently operated regenerative medicine clinics. We do not provide medical advice, diagnosis, or treatment. Regenerative medicine treatments have not been evaluated or approved by the Food and Drug Administration for the treatment of any specific disease or condition. Individual candidacy is determined by physician evaluation only. Results vary by individual. You are receiving this email because you submitted a request via clearpathregen.com.</p>
            </td>
          </tr>

        </table>
      </td>
    </tr>
  </table>
</body>
</html>

Rendered preview

The same sample above with example values (first name “Sarah”, a real video thumbnail), rendered as it appears in an inbox.

Do

Build with tables, inline styles, and a 600px container.

Use Arial / Georgia as the render fonts; Inter / Lora as enhancement only.

Reuse the design & GHL variables of the OTHER emails in the same sequence.

Use bulletproof teal buttons and linked video thumbnails.

Don't

Don't rely on web fonts, flexbox, grid, or CSS variables — they fail in email.

Don't use the web .btn class or box-shadow CTAs.

Don't embed video players or borrow design/variables from another partner or strategy.

Don't ship an email without a preheader and the compliance disclaimer.

Design Tokens

Source tokens for future pages.

These values are inherited from the current landing page and should be reused across future ClearPath web pages, sales assets, and clinic-facing materials.

Radius

6px small · 10px medium · 16px large · 22px extra large · 999px pill

Shadows

Use low-opacity black shadows. Reserve large shadows for form cards and hero panels.

Layout

Mobile-first, max width around 1060-1120px, 1.25rem mobile gutters, 2rem desktop gutters.

ClearPath visual identity guide.

A premium medical-growth brand with clear rules and high trust.

Positioning

Personality

Brand Feeling

Use the ClearPath Regenerative name with quiet confidence.

Preferred

Short Form

Descriptor

Muted clinical teal, warm off-white, and restrained urgency red.

Lora gives the brand authority. Inter keeps it operational.

Font Pairing Reference

Rounded, calm, and conversion focused.

Buttons & Badges

Trust Quote

Information Cards

Exclusivity Panels

Say exactly what clinics care about.

Confident with clinics. Careful with patients.

Approved

Prohibited

Clinical warmth, not stock-photo wellness.

Photography — Use

Icons & Graphics

Photography — Avoid

Keep the identity focused, clinical, and selective.

Non-negotiable rules for every patient-facing asset.

FDA — Regenerative Medicine

FTC — Testimonials

Meta Advertising

Merge variables for GHL-distributed copy.

Contact

Assigned Staff

Appointment

Custom Values

Patient education video series.

Building on-brand GHL emails that actually render.

Email-Safe Typography

Structure

Color

Font override block (goes in <head>)

Bulletproof CTA button

Video block (linked thumbnail)

Email conventions

Complete sample email

Rendered preview

Source tokens for future pages.

Radius

Shadows

Layout