Overview
How to build a ClearPath GHL email.
Every ClearPath email is table-based, 600px wide, with all styling inline and an email-safe font stack (Arial for sans, Georgia for serif; Inter/Lora load as enhancement only). Reuse the header, footer, and variables below, and match the design of the other emails in the same sequence — never borrow design or variables from another partner or strategy.
Merge variables render at send time in GoHighLevel. Any custom_values.* / user.* token must be configured at the GHL location/user level or it renders blank. Staff name is standardised to {{user.first_name}}.
GHL Variables
The ClearPath merge variables.
These are the only tokens used across the ClearPath sequences. Only reuse the ones already present in the sequence you are editing.
| Variable | Used for |
| {{contact.first_name}} | Lead's first name — greeting / personalisation |
| {{contact.meeting_link}} | Lead's booked meeting / video-call link |
| {{user.first_name}} | Closer / setter first name (per GHL assignment) — sign-off |
| {{appointment.start_time}} | Date & time of the booked consultation |
| {{appointment.meeting_location}} | Consultation location / video-call link |
| {{appointment.timezone}} | Timezone label shown with the appointment time |
| {{appointment.reschedule_link}} | Link for the lead to reschedule |
| {{custom_values.closer_call_booking_link}} | Primary CTA — closer / consult booking link |
| {{custom_values.ghl_number}} | GHL forwarding / SMS number |
| {{custom_values.patient_guide_link}} | Patient guide resource link |
Header
Standard email header.
Logo + “ClearPath Regenerative” wordmark (Georgia/Lora, teal) and the tagline “Find the right Path forward.” Place at the top of the 600px container.
Markup
<tr>
<td class="px" style="padding: 24px 40px 14px 40px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td align="center" style="width: 100%; text-align: center;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="margin: 0 auto;">
<tr>
<td valign="middle" style="padding-right: 12px;">
<img src="https://assets.cdn.filesafe.space/EPBgKBJiZvxaZTCtCcIN/media/69fef6f8054a6c3d904ea491.png" alt="ClearPath Regenerative" width="44" height="44" style="display: block; border-radius: 8px; border: 0;">
</td>
<td valign="middle" align="left" style="text-align: left;">
<div class="font-serif-mso" style="font-family: 'Lora', Georgia, serif; font-size: 19px; font-weight: bold; color: #4A7C7C; line-height: 1.1; letter-spacing: -0.5px;">ClearPath Regenerative</div>
<div style="font-family: 'Inter', Arial, sans-serif; font-size: 11px; font-style: italic; color: #6B7A6B; line-height: 1.2; margin-top: 3px;">Find the right Path forward.</div>
</td>
</tr>
</table>
</td>
</tr>
</table>
<div style="border-bottom: 1px solid #EEF0EE; margin-top: 14px;"></div>
</td>
</tr>Rendered
Footer
Compliance footer & disclaimer.
Every email must end with this exact disclaimer block (FDA/FTC-safe), on the off-white footer band.
Markup
<tr>
<td class="px" style="padding: 25px 40px; background-color: #F8FAF8; border-top: 1px solid #EEF0EE;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td style="text-align: left; font-size: 11px; line-height: 1.65; color: #6B7A6B; font-family: 'Inter', Arial, sans-serif; font-style: italic;">
ClearPath Regenerative connects patients with independently operated regenerative medicine clinics. We do not provide medical advice, diagnosis, or treatment. Regenerative medicine treatments have not been evaluated or approved by the Food and Drug Administration for the treatment of any specific disease or condition. Individual candidacy is determined by physician evaluation only. Results vary by individual. Patient experiences referenced in this email reflect individual cases and should not be interpreted as a guarantee or prediction of results for any other person.
<br><br>
You are receiving this email because you submitted a request via <a href="http://clearpathregen.com" target="_blank" style="color: #4A7C7C; text-decoration: underline;">clearpathregen.com</a>.
</td>
</tr>
</table>
</td>
</tr>Rendered
Complete Sample Email
Full email — Lead Entry Nurture, Day 0.
A real, complete ClearPath email (clear-path-b2c-emails/lead-entry-nurture-pre-setter/email-1-day-0), copy-ready with live {{tokens}}. The rendered preview uses example values.
Rendered (example values)
Full markup
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1" />
<title>We received your request — here's what happens next</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=Lora:ital,wght@0,600;0,700;1,400&display=swap" rel="stylesheet">
<!--[if mso]>
<style type="text/css">
body, table, td, div, p, a { font-family: Arial, sans-serif !important; }
.font-serif-mso { font-family: Georgia, serif !important; }
</style>
<![endif]-->
<style>
body {
margin: 0;
padding: 0;
background-color: #F8FAF8;
-webkit-text-size-adjust: 100%;
-ms-text-size-adjust: 100%;
font-family: 'Inter', Arial, sans-serif;
color: #1A2A1A;
}
table {
border-collapse: collapse;
mso-table-lspace: 0pt;
mso-table-rspace: 0pt;
}
a {
color: #4A7C7C;
}
@media only screen and (max-width: 620px) {
.container {
width: 100% !important;
border-radius: 0 !important;
border-left: none !important;
border-right: none !important;
}
.px {
padding-left: 20px !important;
padding-right: 20px !important;
}
.py {
padding-top: 28px !important;
padding-bottom: 28px !important;
}
.mobile-block {
display: block !important;
width: 100% !important;
box-sizing: border-box !important;
}
.btn-container {
text-align: center !important;
width: 100% !important;
}
.btn-mobile {
display: block !important;
width: 100% !important;
box-sizing: border-box !important;
text-align: center !important;
padding: 16px 20px !important;
}
}
</style>
<!-- outlook-fixes-applied -->
</head>
<body style="margin:0; padding:0; background-color:#F8FAF8; font-family: 'Inter', Arial, sans-serif; color:#1A2A1A;">
<!-- PREHEADER TEXT -->
<div style="display: none; max-height: 0px; overflow: hidden; font-size: 1px; color: #ffffff; line-height: 1px; mso-hide: all;">
One of our team will be in touch shortly.
</div>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color:#F8FAF8; padding: 0;">
<tr>
<td align="center" style="padding: 0;">
<table role="presentation" class="container" width="100%" cellpadding="0" cellspacing="0" border="0"
style="width:100%; max-width:600px; background-color: #ffffff; border:1px solid #EEF0EE; border-top: 4px solid #4A7C7C; margin: 0 auto;">
<!-- ============================================ -->
<!-- HEADER -->
<!-- ============================================ -->
<tr>
<td class="px" style="padding: 24px 40px 14px 40px;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td align="center" style="width: 100%; text-align: center;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="margin: 0 auto;">
<tr>
<td valign="middle" style="padding-right: 12px;">
<img src="https://assets.cdn.filesafe.space/EPBgKBJiZvxaZTCtCcIN/media/69fef6f8054a6c3d904ea491.png" alt="ClearPath Regenerative" width="44" height="44" style="display: block; border-radius: 8px; border: 0;">
</td>
<td valign="middle" align="left" style="text-align: left;">
<div class="font-serif-mso" style="font-family: 'Lora', Georgia, serif; font-size: 19px; font-weight: bold; color: #4A7C7C; line-height: 1.1; letter-spacing: -0.5px;">ClearPath Regenerative</div>
<div style="font-family: 'Inter', Arial, sans-serif; font-size: 11px; font-style: italic; color: #6B7A6B; line-height: 1.2; margin-top: 3px;">Find the right Path forward.</div>
</td>
</tr>
</table>
</td>
</tr>
</table>
<div style="border-bottom: 1px solid #EEF0EE; margin-top: 14px;"></div>
</td>
</tr>
<!-- ============================================ -->
<!-- BODY -->
<!-- ============================================ -->
<tr>
<td class="px" style="padding: 24px 40px 24px 40px;">
<!-- SALUTATION -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-bottom: 20px; font-family: 'Inter', Arial, sans-serif;">
Hi {{ contact.first_name }},
</div>
<!-- PARAGRAPH 1 -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-bottom: 20px; font-family: 'Inter', Arial, sans-serif;">
Thanks for reaching out — we've received your request.
</div>
<!-- PARAGRAPH 2 -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-bottom: 20px; font-family: 'Inter', Arial, sans-serif;">
Before that call, we want you to watch this short video. It's something we send to everyone who comes to ClearPath — it covers how regenerative treatment works, who it tends to be most appropriate for, and what the process actually involves. Most people say it answers the main questions they had at this stage.
</div>
<!-- VIDEO EMBED PREVIEW -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="margin-bottom: 24px; margin-top: 10px;">
<tr>
<td align="center">
<a href="https://www.youtube.com/watch?v=_6c7KWqYdR0" target="_blank" style="text-decoration: none; display: block; max-width: 480px;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0" style="width: 100%; max-width: 480px; background-color: #1A2A1A; border: 1px solid #EEF0EE; border-radius: 8px; overflow: hidden; box-shadow: 0 4px 16px rgba(74, 124, 124, 0.12);">
<tr>
<td style="padding: 0; line-height: 0; background-color: #1A2A1A; text-align: center;">
<img src="https://img.youtube.com/vi/_6c7KWqYdR0/hqdefault.jpg" alt="Watch Video: Who This Treatment Helps Most — And Who It Doesn't" style="width: 100%; max-width: 480px; height: auto; display: block; border: 0;" />
</td>
</tr>
<tr>
<td style="padding: 14px 18px; background-color: #ffffff; text-align: left; border-top: 1px solid #EEF0EE;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td valign="middle" style="width: 24px; padding-right: 8px; line-height: 1;">
<span style="display: inline-block; width: 22px; height: 22px; line-height: 22px; background-color: #4A7C7C; color: #ffffff; text-align: center; border-radius: 50%; font-size: 10px; font-weight: bold; font-family: 'Inter', Arial, sans-serif;">►</span>
</td>
<td valign="middle" style="font-family: 'Inter', Arial, sans-serif; font-size: 13px; font-weight: bold; color: #1A2A1A; line-height: 1.4; text-align: left;">
Click to Watch Video: Who This Treatment Helps Most
</td>
<td valign="middle" align="right" style="width: 50px; text-align: right;">
<span style="font-family: 'Inter', Arial, sans-serif; font-size: 11px; font-weight: bold; color: #4A7C7C; background-color: rgba(74, 124, 124, 0.1); padding: 3px 6px; border-radius: 4px; text-transform: uppercase;">6:14</span>
</td>
</tr>
</table>
</td>
</tr>
</table>
</a>
</td>
</tr>
</table>
<!-- PARAGRAPH 3 & PATIENT GUIDE LINK -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-bottom: 20px; font-family: 'Inter', Arial, sans-serif;">
If you prefer reading, we have a patient guide covering the same ground:
<p style="margin-top: 10px; margin-bottom: 20px;">
<a href="{{custom_values.patient_guide_link}}" target="_blank"
style="color: #4A7C7C; font-weight: 600; text-decoration: underline; mso-style-textfill-fill-color: #4A7C7C;"><!--[if mso]><font color="#4A7C7C"><![endif]-->Read our Patient Guide here →<!--[if mso]></font><![endif]--></a>
</p>
</div>
<!-- PARAGRAPH 4 -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-bottom: 20px; font-family: 'Inter', Arial, sans-serif;">
Someone from our team will be in touch shortly. That call is just 5–10 minutes — your care coordinator will ask a few questions about your situation to make sure we match you with the right specialist, and answer anything you want to know upfront.
</div>
<!-- CALLER ID WARNING BOX (RED FOR URGENCY/IMPORTANCE) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="margin-bottom: 25px; margin-top: 15px;">
<tr>
<td style="padding: 16px 20px; border-left: 3px solid #C0504D; background-color: rgba(192, 80, 77, 0.05); border-radius: 0 8px 8px 0;">
<div class="font-serif-mso" style="font-family: 'Lora', Georgia, serif; font-size: 15px; font-weight: bold; color: #C0504D; margin-bottom: 6px;">
Important: Incoming Call
</div>
<div style="font-family: 'Inter', Arial, sans-serif; font-size: 14px; line-height: 1.65; color: #1A2A1A;">
Keep an eye out for your care coordinator's call from <strong style="color: #C0504D;">{{custom_values.ghl_number}}</strong>.
</div>
</td>
</tr>
</table>
<!-- DIRECT BOOKING CALENDAR LINK (CTA THROUGHOUT DECISION) -->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="margin-bottom: 20px;">
<tr>
<td style="padding: 18px 20px; border-left: 3px solid #4A7C7C; background-color: rgba(74, 124, 124, 0.05); border-radius: 0 8px 8px 0;">
<div class="font-serif-mso" style="font-family: 'Lora', Georgia, serif; font-size: 15px; font-weight: bold; color: #263F3F; margin-bottom: 6px;">
No obligation. Just a conversation.
</div>
<div style="font-family: 'Inter', Arial, sans-serif; font-size: 14px; line-height: 1.65; color: #1A2A1A; margin-bottom: 12px;">
If you prefer to book your free assessment directly onto our care calendar now to skip the wait, you can use the link below:
</div>
<table role="presentation" cellpadding="0" cellspacing="0" border="0">
<tr>
<td>
<a href="{{custom_values.closer_call_booking_link}}" target="_blank"
style="background-color: #4A7C7C; color: #ffffff; text-decoration: none; padding: 10px 20px; border-radius: 5px; display: inline-block; font-weight: bold; font-size: 13px; font-family: 'Inter', Arial, sans-serif;">
Book your free assessment →
</a>
</td>
</tr>
</table>
</td>
</tr>
</table>
<!-- SIGN-OFF -->
<div style="font-size: 15px; line-height: 1.7; color: #1A2A1A; margin-top: 25px; font-family: 'Inter', Arial, sans-serif;">
Warm regards,<br><br>
<strong>The ClearPath Team</strong><br>
<a href="http://clearpathregen.com" target="_blank" style="color: #4A7C7C; text-decoration: none; font-weight: 600;">clearpathregen.com</a>
</div>
</td>
</tr>
<!-- ============================================ -->
<!-- FOOTER -->
<!-- ============================================ -->
<tr>
<td class="px" style="padding: 25px 40px; background-color: #F8FAF8; border-top: 1px solid #EEF0EE;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td style="text-align: left; font-size: 11px; line-height: 1.65; color: #6B7A6B; font-family: 'Inter', Arial, sans-serif; font-style: italic;">
ClearPath Regenerative connects patients with independently operated regenerative medicine clinics. We do not provide medical advice, diagnosis, or treatment. Regenerative medicine treatments have not been evaluated or approved by the Food and Drug Administration for the treatment of any specific disease or condition. Individual candidacy is determined by physician evaluation only. Results vary by individual. Patient experiences referenced in this email reflect individual cases and should not be interpreted as a guarantee or prediction of results for any other person.
<br><br>
You are receiving this email because you submitted a request via <a href="http://clearpathregen.com" target="_blank" style="color: #4A7C7C; text-decoration: underline;">clearpathregen.com</a>.
</td>
</tr>
</table>
</td>
</tr>
</table>
<div style="height: 30px;"></div>
</td>
</tr>
</table>
</body>
</html>